Loyalty Management: Reward and Recognize

Recognize your frequent customers with your own innovative loyalty, frequent guest and membership rewards programs. Points can be awarded based on revenue, number of stays or room nights and redeemed for vouchers, gift certificates, upgrades or free stays. Loyalty program members can even view and manage their membership data online, redeem reward points, purchase gift certificates and request room upgrades through the Libra OnDemand Customer Portal. The application can be flexibly configured to help you define the program that works best for your brand and provides you the edge over competition.

Loyalty Management

• Ability to create branded guest recognition and loyalty programs to reward frequent guests
• Earn points based on revenue, nights or number of stays
• Redeem points for free stays, room upgrades, gift vouchers or special promotions
• Discount and promotion programs management
• Track and monitor all points earned and redeemed
• Supplementary cards for family members
• Customer Portal allows self-service reward reconciliation and award redemption

Use Case: How do you reward each unique, loyal customer?

Today, many frequent travelers appreciate loyalty recognition that enhances their current hotel stay as much, if not more, than rewards. For example, one of your frequent business travelers may appreciate free Internet access in their room or an upgrade to the concierge floor in recognition of their repeat business. Through Libra OnDemand, you can track these stay preferences and customize the loyalty rewards to meet the needs of that specific guest. Libra OnDemand also monitors the frequency of stay and revenue of your guests, and will automatically change their VIP status upon reaching each level.

When your organization rewards points for staying at the property, how will your frequent customer know the status of their loyalty account? Libra OnDemand provides Email Marketing so you can send them monthly notifications of their membership data, point balances and redemption options. So, a loyal guest may be planning a “Romantic Getaway” with their spouse. Thanks to your email, they can be reminded of their reward points and redeem them during the reservation process for a bottle of champagne to be delivered to their room upon arrival. Or, perhaps your frequent customer prefers to manage their account information and redeem their reward points at their own discretion. Through the Libra OnDemand consumer-facing Customer Portal, they can order a room upgrade, free meal certificate, hotel branded bathrobe, or whatever they choose, all from their own computer.