Key Functions of Libra OnDemand

Customer Relationship Management (CRM)

• Guest profile management
• Company profile management
• Travel agency profile management
• Guest services management
• Guest preferences management
• Tasks and activities scheduling
• Guest comment tracking
• Database management (de-duping, merge records)
• Customer Portal allows customers to update information and redeem rewards
• Pre- and Post-stay email communications
• Database Email Marketing services

Sales Force Automation (SFA)

• Sales activity management and reporting
• Revenue targets and performance tracking by account
• Access to customer preferences, email offers, guest surveys and reservations
• Outlook and Google Apps synchronization
• Catering and events sales process management
• Interactive map of function space availability
• Break-out rooms and multiple room configuration options
• Wait list management and inquiry tracking functionality
• Price books in multiple currencies
• Inventory management
• Conference packages functionality
• Ability to generate, print and email BEOs and customer contracts
• Groups and reservations integration via the PMS interface
• Automatic posting of function charges to the PMS folio
• Revenue reporting and forecasting
• Daily set-up and break-down task lists for staff

Loyalty & Rewards Management

• Ability to create branded guest recognition and loyalty programs to reward frequent guests
• Earn points based on revenue, nights or number of stays
• Redeem points for free stays, room upgrades, gift vouchers or special promotions
• Discount and promotion programs management
• Track and monitor all points earned and redeemed
• Supplementary cards for family members
• Customer Portal allows reward reconciliation and award redemption

Reporting & Data Analytics

• User defined dashboards
• Comprehensive KPI reporting and analysis tool
• Single or multi-property reporting
• Analysis of occupancy %, ADR, revenue, RevPAC and RevPAR
• Email campaign analysis and reporting
• Data can be grouped by property, market segment, source of business, room type and other parameters
• Graphical dashboards and customizable reports
• Daily, month-to-date (MTD) and year-to-date (YTD) views of data
• Automatic data extraction from PMS
• Export to Excel
• Automatic report delivery via email (daily, weekly, monthly or other)

Integration & Centralization Tools

• Built 100% natively on the force.com platform, fully web-based
• PMS, POS and other hospitality systems integration
• No infrastructure required
• Highly scalable, proven uptime
• Accessible anywhere
• 100% customizable
• Open APIs
• Automatic upgrades
• No vendor lock-in