Five Key Functions of Libra OnDemand

Know Your Customer

Libra OnDemand account and contact data synchronizes with your property management system (PMS), providing you with an integrated solution to manage your company history, travel agency history, sales masters, guest history and booker profiles.

This enables your company to acquire deep knowledge of every account and contact, while facilitating collaboration and communication across your organization. Libra OnDemand gives you a complete 360° view of each customer, enabling you to build and maintain strong, lasting customer relationships.

Customer Portal offers stay-aware content and self-service options for hotel guests and customers. It is designed as a single or multi-property solution that can be accessed directly from your hotel's website or set as the default-landing page for in-room, high-speed Internet access. The Customer Portal can be customized to reflect your property’s branding and web design.

Libra OnDemand powers your database marketing efforts by managing email campaigns, subscriptions, online offers and mailing lists.

Customer Relationship Management (CRM)

• Guest profile management
• Company profile management
• Travel agency profile management
• Guest preferences management
• Tasks and activities scheduling
• Guest comment tracking
• Database management (de-duping, merge records)
• Customer Portal allows customers to update information and redeem rewards
• Database Email Marketing services

Drive Sales

Coordinating customer-facing activities and events is a critical part of closing business and managing customer relationships. The sales activity management capabilities available within Libra OnDemand help keep your sales reps organized and working together so your customers receive the attention they deserve.

You can track tasks and activities, schedule joint meetings, assign tasks to other users and set up activity templates for frequently or automatically assigned tasks. Sales executives will have full information about their team’s activities and the status of each pending sale. Libra OnDemand provides powerful tools to manage the entire sales process, analyze performance and forecast revenue.

The Events Management functionality allows you to stay organized and manage the entire event process from the initial customer inquiry and ordering service items to printing out the banquet event orders (BEOs) and departmental function sheets.

Graphical function maps provide you with a visual overview of meeting room availability and the scheduling of events on a daily, weekly or monthly basis. Function items can be flexibly configured to suit your pricing policy. Meeting space rental, catering services, audio-visual equipment and other charge items can be booked for each function and automatically posted to your PMS or accounting application.

Integration with the PMS allows group bookings and individual guest accounts to be associated with each event for consolidated billing and reporting.

Sales Force Automation (SFA)

• Sales activity management and reporting
• Revenue targets and performance tracking by account
• Access to customer preferences, email offers, guest surveys and reservations
• Outlook and Google Apps synchronization
• Catering and events sales process management
• Interactive map of function space availability
• Break-out rooms and multiple room configuration options
• Wait list management and inquiry tracking functionality
• Price books in multiple currencies
• Inventory management
• Conference packages functionality
• Ability to generate, print and email BEOs and customer contracts
• Groups and reservations integration via the PMS interface
• Automatic posting of function charges to the PMS folio
• Revenue reporting and forecasting
• Daily set-up and break-down task lists for staff

Reward Loyalty

Recognize and reward your frequent customers with your own innovative loyalty, frequent guest and membership rewards programs.

Points can be awarded based on revenue, number of stays or room nights and redeemed for vouchers, gift certificates, upgrades or free stays. The application can be flexibly configured to help you define the program that works best for your brand and provides you the edge over competition.

Customer Portal allows customers to update their own profile, along with reward reconciliation and redemption.

Loyalty & Rewards Management

• Ability to create branded guest recognition and loyalty programs to reward frequent guests
• Earn points based on revenue, nights or number of stays
• Redeem points for free stays, room upgrades, gift vouchers or special promotions
• Discount and promotion programs management
• Track and monitor all points earned and redeemed
• Supplementary cards for family members
• Customer Portal allows reward reconciliation and award redemption

Report Performance

All of the major key performance indicators (KPIs), such as occupancy %, ADR, revenue, RevPAC and RevPAR are analyzed across multiple categories. Data is grouped by market segment, source of business, room type, revenue type, tracking code or other parameters. Seamless integration with the PMS ensures that reports stay accurate and up to date.

With over 100 graphical dashboards, charts and reports that come standard with the application, Libra OnDemand’s tools provide valuable information about your hotel’s performance on a daily, monthly and yearly basis. Plus, if any additional views are required, you can easily customize any report or create your own.

Reporting & Data Analytics

• User defined dashboards
• Comprehensive KPI reporting and analysis tool
• Single or multi-property reporting
• Analysis of occupancy %, ADR, revenue, RevPAC and RevPAR
• Email campaign analysis and reporting
• Data can be grouped by property, market segment, source of business, room type and other parameters
• Graphical dashboards and customizable reports
• Daily, month-to-date (MTD) and year-to-date (YTD) views of data
• Automatic data extraction from PMS
• Export to Excel
• Automatic report delivery via email (daily, weekly, monthly or other)

Streamline and Simplify

Built from the ground up as a multi-property solution, Libra OnDemand centralizes all guest and company information, giving you valuable account intelligence and powerful marketing tools. Integration with third party systems streamlines and simplifies your operations while enhancing the content and quality of your customer data.

Integration & Centralization Tools

• Built 100% natively on the force.com platform, fully web-based
• PMS, POS and other hospitality systems integration
• No infrastructure required
• Highly scalable, proven uptime
• Accessible anywhere
• 100% customizable
• Open APIs
• Automatic upgrades
• No vendor lock-in