Database Email Marketing

Libra OnDemand Database Email Marketing services automate the entire email communications process with your customers. It provides the ability to send booking confirmations, pre-arrival and post-departure emails, and survey forms to hotel guests. Stay in touch with customers or attract new business by proactively marketing to your database through email marketing campaigns. Libra OnDemand works with leading email service providers to ensure superior deliverability and compliance, opt-out functionality and delivery tracking.

Your customers can subscribe to email offers directly through your website or the Libra OnDemand Customer Portal. You can also create campaign lists based on customer preferences and their profile data stored directly in Libra OnDemand.

Email campaign results, survey responses, delivery notifications, click-through information, bounces and unsubscribes are all automatically updated on the customer profile. The effectiveness of email campaigns and delivery results can then be easily tracked and measured using Libra OnDemand Reporting and Data Analytics.