Analytics: Measure and Forecast Results
Built from the ground up as a single or multi-property solution, Libra OnDemand centralizes all guest and company information, giving you valuable account intelligence and powerful marketing tools. All of the major key performance indicators (KPIs), such as occupancy %, ADR, revenue, RevPAC and RevPAR are analyzed across multiple categories. Data is grouped by market segment, source of business, room type, revenue type, tracking code or other parameters. Seamless integration with other hospitality management systems ensures that reports stay accurate and up to date.
With over 100 graphical dashboards, charts, and reports that come standard with the application, reporting tools provide valuable information about your hotel’s performance on a daily, monthly and yearly basis. Plus, if any additional views are required, you can easily customize any report or create your own.
Analytics
- User defined dashboards
- Comprehensive KPI reporting and analysis tool
- Single or multi-property reporting
- Analysis of occupancy %, ADR, revenue, RevPAC and RevPAR
- Email campaign analysis and reporting
- Data can be grouped by property, market segment, source of business, room type, etc.
- Graphical dashboards and customizable reports
- Daily, month-to-date (MTD), and year-to-date (YTD) views of data
- Automatic data extraction from other systems
- Export to Excel
- Automatic report delivery via email (daily, weekly, monthly or other)
Use Case: What do you do with all that data?
Comprehensive data analysis is critical for the Revenue Analyst who, for example, wants to prepare next year’s budget by querying, “What effect do various business sources have on our revenue?” Through the dashboard component “Revenue By Source of Business” within Libra OnDemand, you can examine your company sales through such sources as online travel agents (i.e. Expedia, Travelocity), GDS, your property website, direct sales, your 800 number, etc. Then, with these clearly reported statistics, you can determine which sources are most profitable, produce the highest return on investment, and should therefore be accounted for in your future budget and part of your distribution strategy.
Libra OnDemand also enables you to identify those customers that have stopped or decreased the amount of business with your hotel. For example, do you know which one of your frequent, loyal guests has not visited your property in the past six months? By examining your producing and non-producing accounts and contacts, you can see those guests, travel agencies, and companies that have changed their stay patterns and buying habits. From those results, you can then create an email campaign to reestablish contact or an action item for your Guest Services or Sales Manager to telephone the customer directly.
|
